Hub: evidence grows of greater viewer acceptance of ads
In its regular monthly update, analyst Hub Entertainment Research has attempted to debunk the received wisdom that TV viewers “hate” ads, noting that its data h...
Source: rapidtvnews.com
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Ad loads decline 40% since 2016
Ad tech platform provider Freewheel has released research showing a premium video marketplace where companies are redefining ad loads and a marked decrease in t...
Source: rapidtvnews.com
Relevance required to help viewers deal with increasing ad load
Heavy ad loads hang high among viewers’ least liked acts of modern TV and has a strong impact on consumers’ perceptions of viewing experiences, but a study from...
Source: rapidtvnews.com