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Hub: evidence grows of greater viewer acceptance of ads

In its regular monthly update, analyst Hub Entertainment Research has attempted to debunk the received wisdom that TV viewers “hate” ads, noting that its data h. ....

Mark Loughney , Hub Entertainment Research , Hub Entertainment , United States , Hub Entertainment Research , V Advertising Fact Vs Fiction , Tiered Plans , Ad Supported , End Free , Od Load ,

Ad-supported TV 'here to stay'

Just as Netflix and Disney+ launch new ad-supported tiers and as inflation continues to hit wallets, free and lower-cost video options are multiplying and gaini. ....

Peter Fondulas , Hub Entertainment Research , Hub Entertainment , Dent Res , Roku Channel , United States , Ad Supported , Hub Entertainment Research , V Advertising Fact Vs Fiction , Iewing Model ,

Relevance required to help viewers deal with increasing ad load

Heavy ad loads hang high among viewers’ least liked acts of modern TV and has a strong impact on consumers’ perceptions of viewing experiences, but a study from. ....

Peter Fondulas , Hub Entertainment Research , United States , Od Load , V Advertising Fact Vs Fiction , Viewer Experience , Irect To Consumer ,