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The recent National Advertising Division (NAD) annual conference focused on the latest developments in advertising law, including issues like environmental, social and governance claims...
The Green Guides help marketers avoid making environmental marketing claims that are unfair or deceptive under Section 5 of the FTC Act. Digital advertisers should also know that the FTC has aggressively been issuing Notices of Penalty Offenses to seek civil penalties.
The FTC put pharma giants on notice for deceptive marketing claims. But does it actually have the authority?. From PR Week
The FTC sent out new penalty offense notices to 670 companies today, warning them that failure to substantiate product claims could result in civil penalties of more than $50,000.
The Federal Trade Commission ("FTC" or "Commission") recently announced that is has adjusted the maximum civil penalty dollar amounts for violations of 16 provisions that the Commission enforces.