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MoonSwatch won't be available online - Jeweller Magazine: Jewellery News and Trends

Enthusiasts hoping to become owners of the Omega x Swatch Speedmaster Bioceramic MoonSwatch will still need to attend a store in-person, with a spokesperson confirming that online access will not be offered. ....

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Making sense of the Omega x Swatch chaos - Jeweller Magazine: Jewellery News and Trends

Two iconic watch brands, one low price – the MoonSwatch was destined to be an astronomical collaboration. While Swatch has stressed that this wasn’t a limited edition release, it wasn’t enough to prevent crowd chaos at launches across the globe. ANGELA HAN explores what this says about consumers today and what it means for the watch industry. ....

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