Enthusiasts hoping to become owners of the Omega x Swatch Speedmaster Bioceramic MoonSwatch will still need to attend a store in-person, with a spokesperson confirming that online access will not be offered.
Two iconic watch brands, one low price – the MoonSwatch was destined to be an astronomical collaboration. While Swatch has stressed that this wasn’t a limited edition release, it wasn’t enough to prevent crowd chaos at launches across the globe. ANGELA HAN explores what this says about consumers today and what it means for the watch industry.
Shopping centres in Melbourne and Sydney were flooded with thousands of people trying to get their hands on the latest headline generating timepiece on Saturday 26th of March, ahead of other major global markets.