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Top News In Omnichannel Program Today - Breaking & Trending Today

DPAA Announces Digital Out-of-Home Excellence (DOOH-E) Awards Powered by Quotient

NEW YORK DPAA , the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today nominations are now open for the first annual DOOH-E Awards (pronounced Dewey) powered by Quotient, the leading digital media and promotions technology company that pro ....

New York , United States , Barry Frey , Most Creative Campaign , Purpose Driven Campaign , Digital Out Of Home Excellence , Norm Chait , Senior Director , Purpose Driven , Programmatic Tech , Chelsea Piers , Digital Media , Out Of Home Advertising ,

How communications can power an experience-led transformation

The world has changed. What was good enough is not cutting it anymore. During the pandemic, 73% of consumers say they changed the way they shopped. The pace of digital transformation accelerated rapidly to meet consumers’ changing and rising expectations. ....

United States , Anthony Wiley , Pam Bernadino , Banco Sabadell , Software Engineering , Opentext Customer Communications Management , Opentext World , Customer Communications Management , Guy Hellier , Vice President , Product Management , Fennia Mutual Insurance , Experience Cloud , Brand Management , Customer Experience , E Commerce , Conversion Marketing , Data Driven Marketing , Personalized Marketing , Services Marketing ,

3 Ways Consumer Goods Brands Can Avoid 'commoditization'

What does it mean to be a consumer goods brand today? Formerly reliant on brick-and-mortar stores before 2020, the industry pivoted heavily to online channels during the Covid-19 pandemic. Now, it's navigating a middle ground in flux. John Stauffer, managing director of strategic planning at Merkle, looks at how brands can avoid being mere commodities in this environment. ....

Trader Joe , Apple Watch , Consumer Products , Rand Strategy ,

Retailgear Value Network Now Available to Retail Industry

With Retailgear businesses can create their own value network. Provide the engine for retailers and suppliers to connect with each other. ....

With Retailgear , Cloud Applications , Consumer Behaviour , E Commerce , Online Marketing , Point Of Sale , Supply Chain Management , Retail Marketing ,