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NBCUniversal is publicizing a range of updates to its advertising and commerce offerings, including programmatic enhancements on Peacock, cross-channel ad targeting tools, new third-party media measurement partners and a seamless way for consumers to shop from their TV screens in real-time.
NBCUniversal (NBCU) today announced that Omnicom Media Group (OMG) will become the first agency to integrate with the media titan’s proprietary data clean room, NBCU Audience Insights Hub.
Today, NBCUniversal’s Advertising and Partnerships division announced a strategic expansion of its communications function with the appointment of Neil Ripley to vice president, communications. He will join the team on March 14 to lead the company’s PR around ad technology, data and cross-platform media measurement. Margaux Fleuranges has also joined the team as senior manager, leading executive thought […]
NBCUniversal today unveiled a new partnership with Anzu.io, an advanced in-game advertising platform. In addition, NBCUniversal announced it has made a small investment in the adtech startup that, alongside its partnership with Anzu, “will unlock an array of new opportunities for its clients and partners around the world,” it said. The strategic partnership enlists NBCUniversal as Anzu’s global sales partner […]
NBCUniversal and Anzu have joined forces to develop new advertising opportunities in the fast-growing gaming and esports domains.