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As the local market continues to evolve, the shift from linear to CTV represents a significant growth opportunity for advertisers, driven by technological advancements and changing consumer preferences. Elara Capital's Karan Taurani breaks down the market. ....
Hulu generated over $10 million in estimated open programmatic ad revenue in North America in March 2024 on Apple TV, according to Pixalate’s research;. ....
Hulu generated over $19 million in estimated open programmatic ad revenue in North America in March 2024 on Amazon Fire TV, according to Pixalate’s. ....
Research finds more open programmatic ad spend goes to Roku apps referred to by 2+ Bundle IDs (91%) than the global average across all CTV (89%); Research. ....