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MARKETERS SEE OPPORTUNITY TO OPTIMIZE OUTCOMES IN NEW ERA OF EVENTS, SAYS CMO COUNCIL REPORT - Vimarsana News

MARKETERS SEE OPPORTUNITY TO OPTIMIZE OUTCOMES IN NEW ERA OF EVENTS, SAYS CMO COUNCIL REPORT

/PRNewswire/ -- Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing...

MARKETERS SEE OPPORTUNITY TO OPTIMIZE OUTCOMES IN NEW ERA OF EVENTS, SAYS CMO COUNCIL REPORT - Vimarsana News

MARKETERS SEE OPPORTUNITY TO OPTIMIZE OUTCOMES IN NEW ERA OF EVENTS, SAYS CMO COUNCIL REPORT

/PRNewswire/ -- Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing...

New Report Highlights Urgent Need For Organizations To Embrace Biometrics To Simplify Customer Access And ID - Vimarsana News

New Report Highlights Urgent Need For Organizations To Embrace Biometrics To Simplify Customer Access And ID

Press release content from PR Newswire. The AP news staff was not involved in its creation.

Source: apnews.com
Future Of MarTech Depends On CMO-CIO Relationship - Vimarsana News

Future Of MarTech Depends On CMO-CIO Relationship

/PRNewswire/ -- As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs...

New CMO Council Report: Global Marketing Leaders Looking for Growth and Recovery in 2021 - Vimarsana News

New CMO Council Report: Global Marketing Leaders Looking for Growth and Recovery in 2021

New CMO Council Report: Global Marketing Leaders Looking for Growth and Recovery in 2021 CMO Council Survey of Members Indicates Recovery and Growth will Require More Resources, Technology Efficiencies and Better Use of Data to Target, Engage and Acquire Customers share this article 1 min There's some good news and optimism from global marketing leaders looking for growth recovery in 2021. Nearly two-thirds of those surveyed by the CMO Council say they will boost marketing spend in the coming year and most don't expect to downsize or re-structure their organizations. Adverti...