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Qualified.com Raises $51 Million Series B After Record Year of 800% Revenue Growth

Qualified.com Raises $51 Million Series B After Record Year of 800% Revenue Growth
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CMO's top 8 martech stories for the week - 6 May 2021

CMO s top 8 martech stories for the week - 6 May 2021
All the latest martech, customer and adtech news from Sitecore, Litmus, Quadient, Verint, 4D, ResultsCX, vFairs and Act-On Software
Sitecore acquires email marketing vendor

Sitecore struck an agreement to acquire Moosend, a UK-based email marketing automation and campaign management platform, for an undisclosed sum.
The acquisition comes just months after Sitecore raised US$1.2 billion in order to fuel its ambitious growth plans to build a comprehensive personalisation platform for organisations. Sitecore also recently acquired ecommerce player, Four51, as well as customer data platform provider, Boxever.
In a statement, the company said Moosend’s email marketing campaign automation and AI-powered customer engagement features will help streamline Sitecore’s ability to engage, nurture and convert customer relationships by personalisation across every channel. The deal is set to close by t ....

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vFairs integrates with Slido, Interprefy and more

vFairs integrates with Slido, Interprefy and more
Hybrid and virtual event platform vFairs has launched a new line of product integrations with a range of other tech.
vFairs is now integrated with Slido, ReStream, SyncWords, Oracle Eloqua, Worldly and Interprefy. These companies provide services which range from real-time translation of conferences to interactive polling and more.
vFairs provides live conferencing in a 3D virtual environment which can be explored using an avatar. It also includes additional features such as virtual leaderboards and scavenger hunts.
Muhammad Younas, CEO at vFairs, commented: “vFairs is moving quickly to make improvements to our platform in order to create an even better experience for our hosts and attendees. A lot of these updates have been based on feedback directly from our customers, and they’re set to help event hosts gain more control over their events. ....

Muhammad Younas , Oracle Eloqua ,

Mozilla beefs up anti-cross-site tracking in Firefox, as Chrome still lags on privacy – TechCrunch

Mozilla beefs up anti-cross-site tracking in Firefox, as Chrome still lags on privacy – TechCrunch
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