The Role AI Can Play in CTV Measurement
Nubyra Ahmed of Cint highlights the benefits of using AI in CTV, such as reducing fraud, better audience targeting, enhanced ad tech, and more.
Source: streamingmedia.com
Page 35 - Ott Tv News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Stay updated with breaking news from Ott Tv. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Top News In Ott Tv Today - Breaking & Trending Today
How to Secure Cloud Streaming Infrastructure
Securing cloud-based streams is a critical issue, largely different from securing on-prem streaming architecture. Fortinet's John Jacobs discusses the critical challenges and explains how it's done in this clip from Streaming Media Connect 2023.
Source: streamingmedia.com
In the Accelerating Shift from Linear to CTV, Advertisers Must Prioritize Progress Over Perfection
Rose McGovern OF DIRECTV shares her insights on the rapid shift from linear to CTV and why advertisers must prioritize progress over perfection in their strategies.
Source: streamingmedia.com
Smart TVs account for half of all OTT TV viewing
Over the years a bright new future was predicted for bridge devices such as games consoles to watch streaming video but research from Aluma Insights has found a...
Source: rapidtvnews.com
TV doesn't need to be complicated
MWareTV's Cees van Versendaal explains why a one-stop shop managed IPTV service is the key to reducing churn and driving revenue.
Source: streamingmedia.com