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OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel Singapore becoming the inaugural OOH partner in Singapore.
The study breaks down the confluence of tech, data and consumer trends to examine the impact of Cov-19 on consumers and their commuting behaviours, how they affect mobility and the evolving state of outdoor advertising.
Clear Channel Singapore launches Asia’s market-firsts: near real-time impressions and AI-driven vehicle count feature, propelling the pDOOH space forward.
The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time
OutSmart Pro, Clear Channel Singapore’s programmatic service has entered the programmatic omnichannel landscape, making a frictionless digital ecosystem for brands a reality.