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Over-60s UK advocacy group highlights broadcast switch-off fears - Vimarsana News

Over-60s UK advocacy group highlights broadcast switch-off fears

A new report by over-60s advocacy group Silver Voices reveals strong support amongst the UK public for broadcast TV and radio services to be protected until wel...

DAZN secures new five-year deal for domestic Serie A rights - Vimarsana News

DAZN secures new five-year deal for domestic Serie A rights

DAZN has secured the domestic rights to Italy’s most important club competition, Serie A, and will continue to be the only platform to broadcast the whole of Se...

Origin cross-media measurement tests harness Samba TV ACR data - Vimarsana News

Origin cross-media measurement tests harness Samba TV ACR data

The UK’s cross-media measurement initiative, Origin, has announced a Proof of Concept to test the use of viewing data from Smart TVs as the basis for measuring ...

News is most important FAST genre globally, Amagi report says - Vimarsana News

News is most important FAST genre globally, Amagi report says

The latest FAST Report from Amagi shows that news is the highest-ranking genre globally, contributing the most global ad impressions (40%) and hours of viewing ...

Ampere Analysis says MIPCOM confirmed new D2C vs licensing approach - Vimarsana News

Ampere Analysis says MIPCOM confirmed new D2C vs licensing approach

Ampere Analysis has given its verdict on MIPCOM 2023, highlighting pre-pandemic scale, market buzz, and an understanding among content companies that a mixed ap...