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Campaign ads of the Week: Maltesers, motherhood and menopause Campaign rounds up the top ads of this week. by Emmet McGonagle Sign in to continue Free email bulletins
How Bodyform is bringing the ‘gender pain gap’ to life with new language for women Bodyform has already explored the unseen, unspoken, unknown stories of periods, vulvas and wombs through its ‘Womb Stories’ work. Now, the brand is back at it again with another taboo-busting campaign. Today we talk to the creative women behind ‘Pain Stories’, which highlights the ‘gender pain gap’ and supports earlier diagnosis for the relatively known condition of endometriosis. Having banished blue liquid in favour of bright red menstrual blood and covered off ever...
The new social-first campaign includes visceral artworks, a Pain Dictionary and a virtual exhibition displayed in a specially created Pain Museum
Essity, creator of Libresse, Bodyform, Nana, Nuvenia, Nosotras and Saba, has launched its latest taboo busting activation, #Painstories, exploring the true extent of the pain women endure and inviting them to share their stories.
Integrated advertisement created by BBDO, United Kingdom for Libresse, within the categories: Health, Personal Accessories.