'Sustainable by design': Inside P&G's Vault to shape sustainable behaviour change edie.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from edie.net Daily Mail and Mail on Sunday newspapers.
Absolut Vodka Unveils Next Gen Paper Bottle georgiatoday.ge - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from georgiatoday.ge Daily Mail and Mail on Sunday newspapers.
Absolut's innovative paper bottles, developed in collaboration with the Paper Bottle Company, were launched at 22 Tesco stores in Greater Manchester and will be stocked for three months. The paper-based bottles have an integrated plastic barrier and are 57% paper with most of the remaining material being plastic and are fully recyclable via rubbish collections in the region. Absolut aims to collect feedback from consumers, retailers and supply chain partners to inform future commercial developments towards a fully bio-based bottle.