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Published June 1, 2021, 6:42 PM Swedish fashion retail giant H&M launches Beyond the Rainbow To encourage everyone to participate and share their individual stories during Pride month, H&M unveils its interactive campaign Beyond the Rainbow with a power cast of LGBTQIA+ heroes. Among them are American actress and singer Michaela Jae Rodriguez, Mexican influencer Hector Trejo, Danish actor and global Pride ambassador Sus Wilkins, and American activist Chella Man, among others. MJ Rodriguez “It’s not to wave around to show like ‘We’re here,’ it’s ‘Look what we fought for.’ We’...

H&M places spotlight on young role models published : 14 May 2021 at 04:00 1 "Adults are not always good role models." "Adults are very careless." "I feel like they need to be more considerate about our future." "I want my generation to enjoy the environment." These are some remarks from children from various countries who appear in a thought-provoking short film released to mark the launch of the H&M Role Models initiative. The new platform will find and empower young role models to make progress on social equality, sustainability, education and other issues. "We're ambitious in our goa...

As head of sustainability at H&M, the multinational clothing retail giant known for its fast fashion, Pascal Brun has his work cut out. He is determined to meet the company's ambitious sustainability target to become climate positive by 2040 and says H&M is keen to not only remedy its own practices but also usher the fashion industry as a whole into a new more sustainable ecosystem. “With our size comes responsibility,” he told Euronews. “The way fashion is consumed and produced today is not sustainable … We have to transform the industry we are in. Our ambition is to transform from a...

Oscar-nominated director Bryan Buckley partners with H&M to create a short film Share Kids are the leaders of tomorrow, but they don't have to wait to become adults to take a stand. To give them a voice to express themselves, American filmmaker Bryan Buckley has partnered with Swedish clothing company H&M to release a film dedicated to kids. The campaign is a new worldwide initiative to identify and support young social, environmental, and civic role models. It is aimed at establishing kids who are role models and empower them into making progress on social equality, sustainability, educatio...

Maisie Williams Joins H&M as ‘Sustainability Ambassador,’ But Both Face Greenwashing Claims (Avatar Maisie; Credit: H&M) H&M’s drive to encourage the “reuse, remaking and recycling of unwanted garments” in the fashion world now features  actress Maisie Williams, well-known for her role in Game of Thrones, as the company’s “global sustainability ambassador.” The company, striving toward a goal of only using recycled or other sustainably sourced materials by 2030, says Williams will help drive change in fashion. But with this new campaign, H&M has come under fire from sustaina...