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Balmain, Gucci, Burberry, Louis Vuitton, Dolce & Gabbana, Adidas, Nike – the list of luxury fashion and sportswear brands that are embracing the

Maisie Williams Joins H&M as ‘Sustainability Ambassador,’ But Both Face Greenwashing Claims (Avatar Maisie; Credit: H&M) H&M’s drive to encourage the “reuse, remaking and recycling of unwanted garments” in the fashion world now features  actress Maisie Williams, well-known for her role in Game of Thrones, as the company’s “global sustainability ambassador.” The company, striving toward a goal of only using recycled or other sustainably sourced materials by 2030, says Williams will help drive change in fashion. But with this new campaign, H&M has come under fire from sustaina...

New-York, Tuesday April 13, 2021 – H&M is thrilled to announce a partnership with Maisie Williams to lead a worldwide initiative towards a more sustainable fashion future. In a major effort towards meeting the goal of only using recycled or other sustainably sourced materials by 2030, Williams will join H&M throughout the year to drive change in fashion in the virtual world and real life. Encouraging the reuse, remaking and recycling of unwanted garments in a united effort to close the loop in fashion. ”I am excited to finally share the news of my partnership with H&M as Global Sustainabi...

Game of Thrones ensemble, has emerged as one of Hollywood’s most versatile talents. Post- Thrones, Williams has collaborated with partner Reuben Selby on his debut ready-to-wear collection (In)visible Barriers, and played punk legend Pamela “Jordan” Rooke in Danny Boyle’s forthcoming Sex Pistols series. The breadth of her creative output makes her latest project all the more enjoyable. As H&M’s new Global Sustainability Ambassador, Williams unites with the mega-brand on a series of initiatives dedicated to creating a sustainable fashion future. The partnership, which will continue t...

Maisie Williams turned into digital avatar for new sustainability role at H+M Bang Showbiz 52 mins ago BANG Showbiz © Bang Showbiz Avatar Maisie Maisie Williams has been turned into a digital avatar as part of her new role as Global Sustainability Ambassador at H&M. The 23-year-old actress is working with the high street chain to transform the fashion industry and help them achieve their goal of "only using recycled or other sustainably sourced materials by 2030". The former 'Game of Thrones' star' main job will be appearing in both the virtual and physical world by e...