>> patrick higdon is the program director for world connect, a u.s. based organization helping to fund the efforts. >> when we support women, they get us give us traditional returns in that they build strong businesses, quickly with energy. they also generate a lot of social returns for their communities. they tend to reinvest in things like education. >> education is top of mind every time they make a sale. >> i want to work to better the lives of my family, my kids, so they can study. >> while the business is still small, getting to point has taken a lot of work. in addition to learning how ...