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The campaign not only bought up all available OOH media space but, more importantly, bought into the fabric, character and stories of a place and its people.
Things feeling a bit stale? These small tweaks to your routine will turn things around, boost your mood and could even make you a better person …
Team behind BBC Creative's work for EastEnders and BBC News.
Ashley Walters will appear on a panel about the making of the series.