How social media and AI enable companies to track brand reputations in real-time
E-Mail Researchers from University of Maryland, North Carolina State University, National Taiwan University, Oxford University, Kings College London, and Perceptronics Solutions, Inc. published a new paper in the Journal of Marketing that examines how artificial intelligence (AI)-based text analysis of social media can monitor the extent to which brand reputation rises and falls over time. The study, forthcoming in the Journal of Marketing, is titled "Real-Time Brand Reputation Tracking using Social Media" and is authored by Roland Rust, William Rand, Ming-Hui Huang, Andrew Stephen, Gilli...
Source: eurekalert.org
