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A growing number of Chinese beauty brands are looking to woo overseas consumers in less competitive markets amid weakened domestic consumption. Over the last two years, Chinese cosmetics companies that sell online have been eyeing neighbouring markets like Japan and Southeast Asia for expansion before trying their luck in more competitive Western markets. In addition to dozens of smaller players...

Chinese cosmetics brands see opportunity in neighbouring markets with similar aesthetics and e-commerce rules amid tough competition and slowing consumption at home.

Katia Lan, Project Director of L'Oreal China Consumer Center, talked about judging what beauty brands need to prepare for the local market and young consumers in terms of products and services based on trends in the next 5 to 10 years, especially for the retail side of technology. , the impact on the R&D side and the supply chain side, and the requirements for enterprises to change the way they use internal and external resources.

In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we highlight the latest insights from Perfect Dairy, Sanfe, KATE and more.

In our round-up of the top five stories trending on our socials, we highlight our 2022 beauty trend predictions, a Gen-Z fragrance brand from Myanmar, and dentist-backed solid toothpaste tablets.