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Google will lay off hundreds of employees as it restructures its advertising-sales team and gears up to compete with other tech giants in the artificial intelligence space.
Embark on a candid journey through the Performance Max landscape as we dissect its efficiency compared to Search.
Staff were informed of the cuts to its ad-sales team in a memo circulated on Tuesday by Philipp Schindler, Google's chief business officer.
With the industry's shift towards a privacy-first marketplace, curation becomes crucial in balancing data privacy with ad inventory monetisation. Campaign explores.
From AI to incrementality, a land grab-fuelled talent race to non-endemic partnerships, and more programmatic buying to boot.