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Research has shown that social media users are likely to share posts that contain information that they feel is relevant to themselves or to the people they know.
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The June 21, 2022, Grayzone article,1 “British Security State Collaborator Paul Mason’s War on ‘Rogue Academics’ Exposed,” shines a great big light on what the “anti-disinformation” industry is [...]
This study examines the relationship between external service quality and hotel performance in New Zealand. Utilising samples consisting of 719 customer reviews from 53 hotels operating under five large hotel chains in major New Zealand tourist cities, it explores how persuasive communication can be linked with the credibility and trustworthiness of online customer feedback and affect the performance of the hotel industry. The SERVQUAL model along with the persuasive communication theory ethos (credibility), logos (reason), and pathos (emotion) are used to measure customer perceptions of the s...
New research suggests that increased hours spent online may be associated with cyberbullying and toxic behaviours.