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Laugh, but not too hard: New Super Bowl advertisers keep it light in pandemic Toggle share menu Advertisement Laugh, but not too hard: New Super Bowl advertisers keep it light in pandemic Celebrity-laden ads aim to inject some humour and levity into the year's most-watched US televised event after 11 months of social distancing and lockdowns. Rapper Cardi B appears with Mike Myers and Dana Carvey as their "Wayne's World" characters in this undated handout photo obtained by Reuters on February 3, 2021. Uber Eats/Handout via REUTERS 04 Feb 2021 0...

Super Bowl will welcome some new advertisers that had a great year during Covid pandemic CNBC 2/4/2021 Megan Graham A growing list of companies will be shelling out roughly $5.5 million to show their stuff during the Super Bowl for the first time. The advertisers include companies like freelancer platform Fiverr, resale e-commerce company Mercari and food delivery company DoorDash. Some of these companies had a great year as consumers turned to them during the pandemic. © Provided by CNBC Still from Mercari's Super Bowl ad. Consumers are likely to notice something differe...

Laugh, but not too hard: New Super Bowl advertisers keep it light in pandemic By Sheila Dang and Uday Sampath Kumar Reuters (Reuters) - In a teaser ad Uber Eats released ahead of the Super Bowl, actor Mike Myers, reprising his role as Wayne from “Wayne’s World,” tells sidekick Garth what is on everybody’s mind: “2020, man, that was a great year...not.” The food delivery app and other brands doing well during the pandemic including electronics brand Logitech and gardening company Scotts Miracle-Gro, will replace long-time advertisers during Sunday's Super Bowl LV telecast. The...

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Super Bowl Ad Challenge: Get Noticed, Avoid Irking Viewers Bloomberg 2/2/2021 Gerry Smith (Bloomberg) -- When Mountain Dew released a teaser of its new Super Bowl commercial last week, the clip featured a computer-animated dog made of watermelons -- and no people. Popular Searches That was by design. With Covid-19 still spreading, Mountain Dew’s ad agency made the spot with as small a crew as possible and as far apart as the team could keep them. Producers watched the shoot from home. A backup crew was ready to replace anyone who tested positive. “We created the majority...