For Super Bowl advertisers, a long goal of safely made ads that don't stress pandemic-weary viewers
By GERRY SMITH | Bloomberg | Published: February 2, 2021 Stars and Stripes is making stories on the coronavirus pandemic available free of charge. See other free reports here. Sign up for our daily coronavirus newsletter here. Please support our journalism with a subscription. When Mountain Dew released a teaser of its new Super Bowl commercial last week, the clip featured a computer-animated dog made of watermelons — and no people. That was by design. With covid-19 still spreading, Mountain Dew's ad agency made the spot with as small a crew as possible and as far apart as the team cou...
Source: stripes.com
