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JAY Z HAS sold fifty per cent of his famous high end fizz, Armand de Brignac, to French multinational corporation and conglomerate LVMH

Philippe Schaus, the President and CEO of Moët Hennessy (under the LVMH group), said in a statement that the group has been following the tremendous success of Armand de Brignac for years. He added: “Armand de Brignac breaks barriers and reflects contemporary luxury, while preserving the traditions of the Champagne terroirs.” The terms of the agreement were not disclosed, but the partnership is based on Moët Hennessy’s equal ownership of Armand de Brignac and its global distribution. The 50-50 structure ensures that both parties can bring their strengths and expertise for the continue...

Moët Hennessy Louis Vuitton (LVMH) has bought a 50 per cent share in Jay-Z's Armand de Brignac brand of champagne

The 51-year-old rapper and entrepreneur revealed the huge deal this week after selling 50% ownership of his Ace of Spades brand to the luxury firm.

Jay-Z Sells 50% of His Champagne Label to LVMH Jay-Z Sells 50% of His Champagne Label to LVMH The French giant will control part of the artist and entrepreneur’s brand Armand de Brignac. The French giant will control part of the artist and entrepreneur’s brand Armand de Brignac. February 22, 2021 Hip-hop and luxury have been connected for quite a while and now there’s another addition to that relationship: Moët Hennessy, LVMH’s wine and spirits division, has just acquired a 50% stake in Armand de Brignac, Jay-Z’s champagne label.  “I’m proud to welcome the Arnault family into ...