Jay-Z Forms Lucrative Champagne Deal With Moet Hennessy
“It is a partnership that has felt familiar the entire time,” the rapper said in a statement.
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“It is a partnership that has felt familiar the entire time,” the rapper said in a statement.
Moet Hennessy is acquiring a 50% stake in rapper and entrepreneur Jay-Z’s Champagne brand in an effort to up its cool factor and expand sales.
The US music mogul - real name is Shawn Carter - has been an investor in the Champagne Armand de Brignac house since 2006 and bought out Sovereign Brands’ stake in the company in 2014. But now French luxury giant LVMH has splashed an undisclosed amount of cash to partner up with Jay-Z, whose brand sold more than 500,000 bottles in 2019. The Paris-based multinational - which also owns champagne houses including Dom Perignon, Moët & Chandon and Veuve Clicquot - says the purchase and global distribution agreement will give Armand de Brignac “the commercial power it needs to grow and...
It's a major business deal for Jay-Z!
LVMH Moët Hennessy announced a new partnership with Shawn "Jay-Z" Carter, acquiring a 50% stake in his "Ace of Spades" champagne brand.