To the point of care … and beyond
Lavishly produced videos. Road shows. Point-of-care marketing isn’t just about pamphlets anymore.
Source: mmm-online.com
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Sanofi to offer insulin for $35 to Americans through GoodRx
The effort comes after Sanofi, Eli Lilly and Novo Nordisk announced sweeping insulin price cuts earlier this year.
Source: cnbc.com
A content revolution at the point of care
The channel has long since proved its utility. Now it’s honing its message delivery.
Source: mmm-online.com
Redefining patient centricity at the point of care
How digital engagement is empowering patients to make better healthcare decisions.
Source: mmm-online.com
LGBTQ patients' preventive health knowledge lags behind the general population, report says
LGBTQ Americans have a lack of understanding of the preventive health services they need, compared to the general population, a new report found. In order to create targeted messaging campaigns to increase preventive health knowledge among the LGBTQ community, the healthcare industry needs to include more LGBTQ patients in medical research to better understand the population's health.
Source: medcitynews.com