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Share On Tuesday, Transform Middle East and Africa, the only global platform that recognises agencies and creative teams exhibiting exemplary work in brand strategy and development globally, celebrated brand and design agencies at a gala dinner held in Dubai. Held annually in London, Dubai, New York, Shanghai, Stockholm, and Sydney, each entry for the 2021 edition was examined by a panel featuring TikTok, BMW Group, and Toyota UAE. At the Awards, globally recognized as the “Grammy of brand industry, Arden & Newton, the Lagos-based brand strategy consultancy, emerged as the only African bran...

Content advertisement created by Arden & Newton, Nigeria for PitStop Lagos, within the category: Food.

Perez Tigidam wears many shoes as an advertising guru, brand strategy consultant, as well as the Chief Executive Officer and Creative Director of Arden & Newton BMC. In this interview with Nume Ekeghe, the new darling of the advertising and corporate world shared how they evolved from just being a brand strategy consultancy into a full service, integrated communications agency with in-house capabilities across brand management, public relations and reputation management, digital transformation, corporate communications, and content marketing focused integrated brand, marketing and communicati...