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Consumer demand for alternate proteins is unlikely to end up growing at a uniform rate due to local dietary differences, much of which will still prioritise animal protein in the long run, according to an expert panel.
New Zealand’s market for pea protein will grow 10-fold in the next decade, with key sectors being sports nutrition, infant formula, and plant-based dairy and meat alternatives, according to a report from trade officials.
Plant-based brands in South East Asia need to step up their game by integrating unique health and localisation features to stand out in the increasingly crowded market, according to a Philippines brand blazing a trail in the sector.
India’s hemp industry is predicting a wave of product innovation, from protein bars to flavoured powders and snacks, in the wake of recent regulatory advances that will see hemp seed, oil and flour products classed as food for the first time.
India’s first certified clean label brand True Elements has incorporated a traceability component for all its products down to the ingredient level to provide an added measure of assurance to consumers looking for cleaner, healthier products.