Emerging Trends in CTV and Streaming Monetization
Google TV Senior Director of Engineering Shobana Radhakrishnan discusses ongoing shifts in M&E content consumption like the growth of CTV and streaming relative to traditional linear broadcast, the continued fragmentation of the streaming content market, and how the transition to more advertising-based monetization models will impact the overall revenue picture in 2024-26 in this clip from her Streaming Media Connect keynote.
Source: streamingmedia.com