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The Burger Files: How Wendy's used comedy and creativity to drive brand awareness

Fresh Air, Wendy’s and VML discuss the creation of The Burger Files, a branded comedy podcast that tapped into the UK’s obsession with true crime

United-kingdom , Joel-morris , Neil-cowling , Sara-barron , Leanne-parker , Joe-miller , Michaela-hallam , Nina-noonan , Morris , Wendy , Fresh-air , Burger-files-podcast

How tech can unlock the power of podcast advertising

Industry experts from AMA, Spotify, Hiscox UK, and Lloyds Banking Group discuss how advancements in podcast ad tech can help advertisers ensure brand safety, as well as achieve high levels of audience reach and engagement in their campaigns.

Steven-dunlop , Ed-couchman , Lloyds-banking-group , Northern-europe , Podcast-advertising-summit , Action-card , Hiscox-united-kingdom ,

Spotify presents: 'The Rest Is Great Content', with Gary Lineker, Alastair Campbell, Steph McGovern and Marina Hyde

Goalhanger’s podcast talent came together at Campaign and PodPod's Podcast Advertising Summit.

Steph-mcgovern , Alastair-campbell , Marina-hyde , Gary-lineker , Tony-pastor , Jack-davenport , Rest-is-history , Podcast-advertising-summit , Spotify-advertising ,

Success by every measure: how can podcasts drive brand outcomes?

In a session led by Spotify, panellists from Channel 4, Monzo, MandM Direct and Haleon share their podcast advertising approach, from how they choose the right ad format to the tools they use to measure overall campaign success.

Steph-mcgovern , Phil-twigg , Louis-theroux , Rak-patel , Marina-lopez , Spotify-audience-network , Podcast-advertising-summit , Sophie-may-leyland , Mandm-direct , Spotify-audience , Spotify-ad-analytics ,