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It's time to bring some GLAM to your style! We're back with another exciting list of dope drops you should look out for this week, and it's bringing a bit

Pomelo, Southeast Asia's #1 Fashion Destination, and Sabina, Thailand's leading women's undergarment manufacturer, are

Video Fashion platform Pomelo and super app Grab joined forces in 2020 to produce limited-edition fashion merchandise as both brands look to provide new experiences for their consumers. Marketing leads from both brands take The Drum under the hood of their partnership. Thailand-based Pomelo is always keen to partner with brands on initiatives that will make an impact, Jean Thomas, the chief marketing officer at Pomelo explains to The Drum. That is why the platform collaborated with Grab to create this collection to bring its customers and fans “an unexpected surprise”, pushing the boundar...

December 29, 2020  Grab x Pomelo One of the greatest things about fashion is the unexpected partnerships that brands create together. In this case, the latest duo to collaborate on a collection is none other than, Pomelo and Grab. So, this begs the question: why are the leading fashion and technology players partnering up on a capsule collection? Well, that’s because it’s a testament to the brands shared ethos of being community-driven and customer-centric in an attempt to explore new possibilities. To add, the collaboration also pays a special tribute to the dedication and resilience of...