Self-taught bakers find social media success with spectacular, vintage-inspired cakes
How quarantine baking turned into business ownership for Aussie creatives.
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How quarantine baking turned into business ownership for Aussie creatives.
Self-taught cake decorators are leading the industry into a hyper-feminine new era of layer cakes.
Gone are the last decade’s minimalist creations. The COVID-19 lockdowns have spurred a new wave of young, media-savvy bakers working their craft.
Scroll through enough social media accounts belonging to women ages 18 to 34 and you might be convinced that, despite the drab sweatpants you’ve been wearing for days straight, there’s never been a prettier time to be alive. “Soft girl” and cottagecore aesthetics have given rise to a wash of dreamy pastels and pastoral fantasy, a celebration of hyper-femininity and domesticity, largely — as is part of the appeal — without the presence or demands of straight men. This highly curated tea party — wherein everyone is dressed in influencer-embraced Selkie puff or Lirika Matoshi stra...