84% of Indians believe TV ads have an impact on purchase decisions: GroupM Finecast report
84% of Indians believe TV ads have an impact on purchase decisions: GroupM Finecast report
Source: campaignindia.in
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India is home to 20 mn-22 mn internet-enabled TVs: Study
Advertising spends on these connected TVs estimated to swell from $86 mn in 2023 to $395 million by 2027 at 47% CAGR, says GroupM-Kantar study
Source: businesstoday.in
GroupM's Finecast to launch addressable TV report with Kantar on December 7: Best Media Info
Best Media Info: 'The Changing Landscape of Indian Television' report will focus on how Indian consumers are engaging and consuming TV content| Television News
Source: bestmediainfo.com
Prasanth Kumar takes over as president of AAAI
Prasanth Kumar takes over as president of AAAI
Source: printweek.in
Prasanth Kumar elected as President of AAAI
Rana Barua, Group CEO of Havas Group India - was unanimously elected Vice-President of the Association.
Source: afaqs.com