Indian adex to grow by 10.2% in 2024 to reach INR 1,55,386 crore: GroupM | Advertising
GroupM's TYNY report suggests global ad revenue will reach USD 936 billion and grow by 5.3%
Source: campaignindia.in
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Abby One Show Awards 2024: The Advertising Club, AAAI announce awards governing council | Advertising
To be part of Goafest 2024 which will be held between 29-31 May
Source: campaignindia.in
Ad spending in India to grow at a slower pace in 2024, says GroupM
India continues to be ranked eighth globally among ad markets, but its ad revenue growth is the fastest among the top 10 economies, according to the media agency
Source: livemint.com
The Advertising Club and Advertising Agencies Association of India Present the Awards Governing Council for ABBY One Show Awards 2024
The Advertising Club and Advertising Agencies Association of India Present the Awards Governing Council for ABBY One Show Awards 2024 | Radioandmusic.com
Source: radioandmusic.com
Ad revenue to grow at 10.2% to Rs 1.55 lakh crore in 2024: GroupM
GroupM anticipates a 10.2% growth in Indian advertising revenue for 2024, totaling ₹1,55,386 crore. This projection reflects a slight decrease from the 11.3% growth observed in 2023. The surge in advertising expenditure will primarily be fueled by Lok Sabha elections, cricket events, and sectors such as auto, real estate, retail, and SMEs. Digital advertising is expected to dominate, capturing 70% of incremental ad revenue, with e-commerce and connected TV driving growth.
Source: indiatimes.com