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ITALY – Media evaluation firm Comscore has announced further improvements to its digital audience measurement tools in Italy. Comscore’s Mobile Metrix and MMX Multi-Platform tools will be expanded to measure the 35 to 44 and over 45 age groups. The expansion will allow publishers, advertisers and agencies to segment online consumers and understand how those age groups consumer online and video content across desktop computers, smartphones and tablets. The enhancements followlast month’s expansion of Comscore’s Predictive Audiences tool, which allows cookie-free targeting, to several E...

Comscore Continues with Innovations in Italy Introduction of new products and developments to existing solutions in Italy mark expansion of measurement suite in key market for Comscore News provided by Share this article Share this article MILAN, April 23, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, again showed its continued dedication to innovations in one of its key markets, Italy. Following the expansion of Predictive Audiences - the first of its kind GDPR-friendly, cookie-free targeting capability - t...

Samsung, Target, Lazada and Estee Lauder,  Insider launches a new design system that delivers an intuitive, consistent, and delightful experience for enterprise marketers building cross-channel experiences SINGAPORE, Feb. 18, 2021 /PRNewswire/ --   Insider—the world's first integrated Growth Management Platform—today announced the launch of its new design system. Enterprise marketers can build delightful one-to-one cross-channel journeys on an intuitive and consistent platform and speed up their time to market. Insider launches all-new UX to help enterprise marketers build individualiz...

Share on Comscore is giving advertisers in Europe the opportunity to use audience targeting without relying on cookies, harnessing GDPR-compliant solutions that leverage context instead. The company claims its Predictive Audiences offering is the first-cookie-free audience targeting solution for connected TV in Europe. The product can also be used for advertising on desktop and mobile. It will help marketers to extend their linear campaigns into the premium digital video sphere. Predictive Audiences is now available in the UK and Germany, with plans to add more European markets soon. A combin...

Comscore Brings Cookie-Free Connected TV (CTV) Audience Targeting To Europe With Predictive Audiences Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry's first European CTV viewership audiences RESTON, Va., Feb. 4, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR) is excited to announce the expansion of Predictive Audiences - the industry's first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behaviour through privacy-friendly contextual signals - starting with the ...