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Till recently, Lulla was the Managing Director for India, Middle East, and South-East Asia at Gracenote. He has also held senior roles in technology solutions companies like SAP, Oracle, Experian and Avaya.
Comscore Adds CTV to Indonesia and Malaysia Solutions - Daily Research News Online mrweb.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mrweb.com Daily Mail and Mail on Sunday newspapers.
ITALY – Media evaluation firm Comscore has announced further improvements to its digital audience measurement tools in Italy. Comscore’s Mobile Metrix and MMX Multi-Platform tools will be expanded to measure the 35 to 44 and over 45 age groups. The expansion will allow publishers, advertisers and agencies to segment online consumers and understand how those age groups consumer online and video content across desktop computers, smartphones and tablets. The enhancements followlast month’s expansion of Comscore’s Predictive Audiences tool, which allows cookie-free targeting, to several European nations, including Italy. Comscore has also introduced connected television measurement capabilities to the UK, Germany and Australia, with plans for further countries to join later this year.
Comscore Continues with Innovations in Italy Introduction of new products and developments to existing solutions in Italy mark expansion of measurement suite in key market for Comscore News provided by Share this article Share this article MILAN, April 23, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, again showed its continued dedication to innovations in one of its key markets, Italy. Following the expansion of Predictive Audiences - the first of its kind GDPR-friendly, cookie-free targeting capability - to more European markets, including Italy, last month, Comscore is now rolling out further developments to its measurement suite.