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Comscore expands media tools in Italy | News


ITALY – Media evaluation firm Comscore has announced further improvements to its digital audience measurement tools in Italy.
Comscore’s Mobile Metrix and MMX Multi-Platform tools will be expanded to measure the 35 to 44 and over 45 age groups.
The expansion will allow publishers, advertisers and agencies to segment online consumers and understand how those age groups consumer online and video content across desktop computers, smartphones and tablets.
The enhancements followlast month’s expansion of Comscore’s Predictive Audiences tool, which allows cookie-free targeting, to several European nations, including Italy.
Comscore has also introduced connected television measurement capabilities to the UK, Germany and Australia, with plans for further countries to join later this year. ....

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Comscore Continues with Innovations in Italy


Comscore Continues with Innovations in Italy
Introduction of new products and developments to existing solutions in Italy mark expansion of measurement suite in key market for Comscore
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MILAN, April 23, 2021 /PRNewswire/ Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, again showed its continued dedication to innovations in one of its key markets, Italy. Following the
expansion of Predictive Audiences - the first of its kind GDPR-friendly, cookie-free targeting capability - to more European markets, including Italy, last month, Comscore is now rolling out further developments to its measurement suite. ....

United Kingdom , Joris Goossens , Fabrizio Angelini , Predictive Audiences , Mobile Metrix , Comscore Mobile Metrix , Executive Vice President , ஒன்றுபட்டது கிஂக்டம் , ப்ரிடிக்டிவ் பார்வையாளர்கள் , கைபேசி மெட்ரிக்ஸ் , நிர்வாகி துணை ப்ரெஸிடெஂட் ,

FOX News Digital Surpasses New York Times and Washington Post in Every Key Performance Metric


FOX News Digital Surpasses New York Times and Washington Post in Every Key Performance Metric
FOX News Digital Records Highest February Ever in Total Social Interactions
FOXBusiness.com Earns Record February of Multiplatform Unique Visitors, Views and Minutes
NEW YORK (BUSINESS WIRE) FOX News Digital closed out February of 2021 with 1.6 billion multiplatform views, 3.4 billion multiplatform minutes and over 89 million multiplatform unique visitors, according to Comscore. The digital network surpassed the
New York Times, Washington Post, and
USA Today in every category, as well as CBSNews.com and ABCNews.com. The FOX News Mobile App totaled over 7.5 million unique visitors.
FOX News also completed the month with its best February on record in total social interactions, up 24 percent versus the prior year, according to Socialbakers. For the 78 ....

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