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Is de-influencing going to change influencer marketing forever?

From influence to responsibility: creators using de-influencing to present authentic reviews and trigger mindful purchases. ....

Ritvi Shah , Ramya Ramachandran , Whoppl Ramachandran , Prerna Mehra , Srijib Mallik , Quirky Mis , Jag Chima , Cheil India , De Influencing ,

Leo Burnett Riyadh, Havas Middle East among winners at Gerety Awards 2022

DUBAI: The Gerety Awards, the global advertising awards program, has announced the winners of its fourth edition. Aimed at celebrating advertising through the female lens, the awards are named after Frances Gerety, the copywriter who coined the tagline “A Diamond is Forever” for De Beers in 1984. This year, the grand jury handed out five Grand Prix, 34 gold, 58 silver and 77 ....

Saudi Arabia , Ad Daw Ah , United Arab Emirates , United Kingdom , Yasmina Boustani , Frances Gerety , Prerna Mehra , Doha Forum , Adpro Communications Amman , Gerety Awards , Grand Prix , Leo Burnett Riyadh , Craft Cut , Art Direction , Communication Cut , Middle East , Twitter Dubai , Film House , Zain Jordan , Adpro Communications , Al Ahsa , Al Kharj , Khalij Times , Gulf News , Saudi Gazette , King Abdullah ,

Dubai advertising agency creates 'chocapologies' to ease the pain of cyberbullying

DUBAI: A Dubai-based advertising agency has come up with a sweet way to counter cyberbullying, by sending victims of it a “chocapology.” According to agency MullenLowe MENA, 80 percent of people have encountered hate speech online and 40 percent have felt attacked or threatened on social media. ....

United Arab Emirates , Prerna Mehra , Karim Bourgi , Al Ahsa , Al Kharj , Khalij Times , Gulf News , Saudi Gazette , King Abdullah , Obs In Saudi , Work In Saudi Arabia , Hajj عرب نيوز ,