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BBB National Programs’ Statement on Adoption of Adequacy for the EU-U.S. Data Privacy Framework

The European Commission has adopted its adequacy decision for the EU-U.S. Data Privacy Framework, which will allow personal data to be transferred from Europe to U.

After a three year impasse over the transatlantic transfer of Europeans’ personal information, the EU and the US have come to a new agreement that will restore the open exchange of consumer data. It’s a welcome change for the ad industry.

The European Commission said Monday it has adopted a new legal framework to protect Europeans' personal data in exchanges with the United States -- its third attempt to get past legal challenges.The latest framework still has "the fundamental problem" that the United States "takes the view that only US persons are worthy of constitutional rights" protecting them from American electronic snooping, he said.

WASHINGTON, D.C. - The U.S. Chamber of Commerce welcomes today’s completion of the EU-U.S. Data Privacy Framework. This achievement, resulting from the joint efforts of both the U.S. and EU governments, strengthens transatlantic data privacy and fosters greater international cooperation. "The EU-U.S. Data Privacy Framework is critical to returning legal certainty for U.S. businesses relying on the data flows that underpin the $7.1 trillion transatlantic relationship," said Marjorie Chorlins, Senior Vice President for Europe at the U.S. Chamber of Commerce. The complet...