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You've probably seen the viral ad of Plaza stumping for a fake product called "wood milk" by now, and it's stirring up a lot of controversy.

Aubrey Plaza is the new face of a campaign making fun of plant based milks and her Gen-Z fans aren't very happy about the milk propaganda.

Coffee shops pay more for oat, almond, and soy than they do for cow’s milk — as do customers, who shell out an extra 50 cents to $1.25 for a milk alternative.

A tongue-in-cheek advertising campaign that touts a new product — Wood Milk — is blowing up social media, which is exactly what dairy milk companies were hoping for. The campaign

The MilkPEP campaign featuring The White Lotus star parodies the rise of alt-milk brands.