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Kim Severson of the New York Times explains how Big Milk is trying to persuade a generation of almond and oat milk-drinkers to switch.
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Many Gen Zers are choosing milk alternatives over cow milk. The dairy industry is looking for ways to change that, including marketing milk as a sports drink.
Time to milk milk. Big Milk is trying to reinvent itself as a performance-enhancing beverage in an attempt to recapture younger consumers,...