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As a business owner, manager or marketer, you face many tough decisions as it relates to driving growth and return on investment. The Marketing playground especially in the online world, has become more crowded which means a noisy playground populated with my many brands fighting for the audience’s attention. In this fight for attention, are you paying attention to your ‘Share of Voice’ (SOV) or are you just shouting by …
Technological advancement has, within a very short period of time, opened up new windows of opportunity for small businesses to improve several key metrics including productivity, operational costs, efficiency, and time management...
Attention measurement experts Professor Karen Nelson-Field and Mike Follett respond to Professor Byron Sharp’s reported criticism of brands planning for attention.
Two of Australia’s best-known creative professionals, Thinkerbell’s Adam Ferrier and newly appointed Telstra chief marketing officer Brent Smart, have again come together to celebrate creativity in marketing in series II of the Black T-Shirts, powered by LISTNR. In series the hosts learned a t
Released today, Professor Byron Sharp of the Ehrenberg Bass Institute is the final guest for series one of Black T-Shirts. Professor Sharp explores the relationship of creativity and marketing sciences, and how he embraces creativity when building the Ehrenberg Bass Institute’s brand. The epi