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Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
This month’s event takes place October 18th to 21st. The full agenda includes plenty of unmissable sessions, including stalwarts Mark Ritson, Professor Byron Sharp and Dr Helen Edwards.
Facebookâs Nicola Mendelsohn Joins Speaker Line-up for DMX Dublin March 5, 2021 Facebookâs vice president for the EMEA region Nicola Mendelsohn has been added to the list of keynote speakers for the forthcoming DMX Dublin event which is being organised by the Marketing Institute of Ireland, which will take place on March 25 th. Mendelsohn has held the role since 2013 and she also  serves on the UK Governmentâs Industrial Strategy Council, The Mayor of Londonâs Business Advisory Board, and in September 2014 she became a non-executive director of Diageo. She and her husba...
Cognitive dissonance, conmen and cults: The ways marketers delude themselves Whether it’s the efficacy of brand purpose or the belief consumers are all socially liberal, we’re too easily lulled into marketing ‘cults’ that stop us seeing the world as it is. A most distinct memory of my first job as a clueless marketing assistant was the day I was thrown a set of keys to a well-used blue van. Said blue van was weighed down with boxes of jams and marmalades, and my boss told me to drive the van around the country – starting the very next day – to check out the stores and find out wha...
The Lists 2020: Top 10 brands The best of the industry in 2020. by Staff Free email bulletins