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Kidoz Inc. (TSX-V:KIDZ) has reported record revenue for its 2022 fiscal year as it continued to expand its kid-safe ad solutions platform, with its entry...
When I said that I think about ad fraud every day for the last 10 yrs, there is no exaggeration. Yesterday was no exception. At a farmers’ market, I saw blueberries and strawberries for sale. Then I thought about ad fraud, and what a simple lesson this could be for buyers of digital ads.
"Why to lie to them if we have bot traffic? They wanted to buy cheap traffic. They never asked if it was humans."
By buying low price ads through programmatic channels, advertisers are exposing themselves to much more fraud, waste and other inefficiencies that eat away at every dollar, leaving very little for actually showing ads.
Big brands choose to ignore the fact that the vast quantities, low prices, and high clicks are only possible from fake sites and apps with fake users. But you can do differently. Are you buying expensive spreadsheets with big numbers in them or are you doing digital marketing?