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Mumbai: Sports media company Nazara Technologies has entered an agreement to acquire 55 per cent stake in programmatic advertising and monetisation company Datawrkz valuing the company at Rs 255 crore (~$30 million) linked to CY 22 EBITDA performance. “Datawrkz tech offerings will enhance in-house capabilities of Nazara for optimising its customer acquisition spends as well as
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Launches FabX, a programmatic podcast marketplace for podcast advertising opportunities
In this hefty industry round-up featuring marketing leaders, industry experts, agency thought leaders, adtech and martech vendors, CMO explores what's in store for digital marketing in the post-Covid era
In this hefty industry round-up featuring marketing leaders, industry experts, agency thought leaders, adtech and martech vendors, CMO explores what's in store for digital marketing in the post-Covid era