Page 37 - Programmatic Advertising News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Webrepublic unterstützt den Schweizer Finanzdienstleister SIX neuerdings in der digitalen Kommunikation. Dafür wurde nun eine erste «holistische Strategie» ausgearbeitet, wie dem Klein Report am Mittwoch mitgeteilt wurde. Diese beinhaltet eine «Schärfung der digitalen Kommunikations-Vision des Unternehmens sowie eine Kampagnenkonzeption». Zudem werde die Zürcher Agentur Webrepublic das digitale Wissen der Mitarbeitenden von SIX «fortlaufend erweitern». Konkret wird die Partnerschaft verschiedenste Marketingbereiche abdecken. Dazu gehören Social Media, Programmatic Advertising und Di...

/Latest Update 2021: Global Demand Side Platforms (DSP) for Programmatic Advertising from the Mobile Side Market by COVID-19 Impact Analysis by MRS Trending Latest Update 2021: Global Demand Side Platforms (DSP) for Programmatic Advertising from the Mobile Side Market by COVID-19 Impact Analysis by MRS richardJuly 2, 2021 1 Global Demand Side Platforms (DSP) for Programmatic Advertising from the Mobile Side Market Stepped Up to Surge Growth Rate Amid COVID-19 Analysis The report on “Demand Side Platforms (DSP) for Programmatic Advertising from the Mobile Side Market published by Market R...

Damien Geradin, who filed the French complaint, said the case sets a precedent for other global competition watchdogs investigating Google's adtech.

It's responding to advertisers' growing demand for transparency about where their ad dollars are going.

IPG Mediabrands is among the advertising companiesusing a new tool from NewsGuard, a company that uses journalists and artificial intelligence to identify misinformation across the internet and help advertisers keep their ads off shady websites. The tool, called Responsible Advertising for News Segments (RANS), maintains lists that help advertisers avoid websites promoting misinformation while channeling their ads to credible publishers, including those focused on Black, Asian, Hispanic, and LGBTQ+ communities. In a case study with an advertiser using the tool, IP...