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The World Federation of Advertisers says ad fraud will cost advertisers $50 billion a year by 2025. As global brands increase their investment in media, questions around media industry transparency are again being raised in one of the world's fastest-growing markets, Africa.
E-commerce Market to be Worth $16,215.6 billion by 2027- Exclusive Report Covering Pre and Post COVID-19 Market Analysis and Forecasts by Meticulous Research "E-commerce Market by Business Model, Browsing Medium, Payment Mode (Card Payment, Bank Transfer, Digital Wallet), Offering (Travel, Electronics, Beauty & Fashion, Household, Pharmaceuticals, Food & Beverages), and Region - Global Forecast to 2027", the e-commerce market is expected to grow at a CAGR of 22.9% from 2020 to reach $16,215.6 billion by 2027. Download Free Sample Report Now @ https://www.meticulousresearch.com/download-sampl...
IAB: Podcasting and streaming now embedded in audio advertising mix The latest survey finds streaming audio and podcast advertising growing leading to better diversification and use of creative in audio advertising Advertising Audio State of the Nation Report Wave 5. The fresh report found 69 per cent of media agencies now reporting streaming digital audio advertising as a significant or regular part of their activity and 36 per cent report podcast advertising as a significant or regular part of their activity. “While there were those who held all spend throughout the year, most people inve...
Impact Analysis of COVID-19 Pandemic on Businesses: Know Short Term and Long Term Impact Most of the businesses are facing a growing litany of business-critical concerns related to the coronavirus outbreak, including supply chain disruptions, a risk of a recession, and a potential drop in consumer spending. All these scenarios will play out differently across various regions and industries, making accurate and timely market research more essential than ever. We at Facts and Factors ( http://www.fnfresearch.com) understand how difficult it is for you to plan, strategize, or make business decis...
How to update programmatic strategy for 2021 Advertisers faced many challenges in 2020, from reduced traffic in stores to consumers' budget constraints. Many of those challenges will disappear in 2021, but that doesn't mean a return to pre-2020 strategy. Instead, brands need to update their strategies to include how consumers changed how they shop and interact. Kristina: How big were the challenges faced by advertisers in 2020? Frost Prioleau, CEO & Co-Founder, Simpli.fi: The biggest challenge that advertisers faced in 2020 was being agile enough to keep up with changing market dynamics. Th...