Page 39 - Programmatic Advertising News Today : Breaking News, Live Updates & Top Stories | Vimarsana

PerformanceIN are thrilled to announce that entries to the fifth International Performance Marketing Awards are now open. The ceremony will take place in-person on October 18th, and we can’t wait to see you all there for an evening of celebration of the best minds in the performance and affiliate industries. The Awards will take place at the 5* Landmark Hotel in London and promises to be an exceptional evening of networking and celebration of who’s who in performance marketing. The IPMAs will once again take place the night before PI LIVE London begins, kickstarting a week of all things p...

Share: Open Source Protocol Powered By MadNetwork Blockchain And Cryptography Improves Integrity Of Digital Media Through Technical Proof And Verification NEW YORK (PRWEB) April 29, 2021 AdLedger, the non-profit consortium building open standards that leverage blockchain to improve digital advertising, today announced a successful global implementation of CryptoRTB with OMD Italy, Italiaonline and MadHive for a Dixan Campaign by Henkel Italy. CryptoRTB is the open source tool set proposed by AdLedger that uses blockchain and cryptography to improve the integrity of the media ecosystem. It's ...

TCG Funds Fund 1 picks up stake in Vertoz Advertising Ltd. ANI | Updated: Apr 28, 2021 14:52 IST Mumbai (Maharashtra) [India], April 28 (ANI/NewsVoir): TCG Funds Fund 1 has picked up stake in NSE listed Vertoz Advertising Ltd. As per bulk deal data available on NSE, TCG Funds Fund 1 has picked up 85250 shares at Rs 255 each on 26 April, 2021 in Vertoz Advertising Ltd. Earlier Vertoz had also bagged the ET Icons award 2021 for being the leader in Programatic Digital Advertising. Vertoz Advertising Ltd. (NSEI: VERTOZ) is a global ad-tech and mar-tech busine...

JCDecaux, QMS tout effectiveness of growing programmatic out-of-home propositions JCDecaux takes wrappers off programmatic digital out-of-home offering and results from debut Tourism Tasmania campaign, while QMS highlights impact of digital programmatic through latest campaign reporting JCDecaux's programmatic out-of-home campaign with Tourism Tasmania Programmatic out-of-home’s full-funnel impact was firmly put in the spotlight this week after JCDecaux officially took the wrappers off its programmatic proposition and test campaign results, and QMS released fresh effectiveness fin...

Digital Ads for 2020 U.S. Elections Focused on Programmatic, CTV and Last-Minute Impressions Ad Spending Data from Centro Reveal Digital Media Strategies of Political Campaigns April 14, 2021 11:49 ET | Source: Centro Centro WASHINGTON, April 14, 2021 (GLOBE NEWSWIRE) -- Centro ( www.centro.net), a global provider of advertising technology, announced 2020 U.S. Elections research showing how political campaigns increased investments in CTV advertising, which represented 19% of their programmatic budgets. This was a 280% increase in CTV’s programmatic ad...