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Tourism Tasmania and Starcom work with Yahoo, JCDecaux and Experian for new campaign

Tourism Tasmania and Starcom work with Yahoo, JCDecaux and Experian for new campaign
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Brad Palmer , Manon Jardin , Keren Homan , Tourism Tasmania , Come Down For Air Tourism Tasmania , Come Down For Air , Come Down For Air , Programmatic Digital Out Of Home ,

Programmatic DOOH Takes Flight At Heathrow Airport

Digital out-of-home (DOOH) is coming of age with the addition of programmatic buying capabilities to JCDecaux’s existing inventory of outdoor advertising at Heathrow Airport. ....

United Kingdom , Jean Christophe Conti , Chris Collins , Christophe Conti , Digital Out Of Home , Programmatic Digital Out Of Home ,

How Dutch supermarket Albert Heijn put itself on the shopping list with new customers

VIOOH won the Chair’s Award and ‘Best Use of Digital’ at The Drum Awards for Out of Home in 2021, with its campaign for Albert Heijn stores. By tactically using location data, the team created programmatic billboards that offered exclusive discounts and drove footfall to the supermarket. Here, the team behind the project explains how it was done. ....

Noord Holland , Albert Heijn , Programmatic Digital Out Of Home , Wards Case Studies ,